Can AI Help with PIE Time?

I attended Ninja Leadership this week in Fort Collins, Colorado. Our guide for the workshop was none other than Larry Kendall, the founder of Ninja Selling. Ninja Selling is an international coaching platform that’s focused on relationships and the power of referrals. While the platform primarily targets real estate and related industries like mortgage and title, it can be used in any vertical, really. Especailly, the mindset techniques. 

Ninja Selling has a concept called PIE Time. It’s a simple premise. 

P = Productive Time  

Time you get paid for. For example, showing a client a property or writing a contract.  

I = Indirectly Productive Time  

Time you invest creating “P” Time. For instance, in-person meetings, calls, handwritten notes, etc.

E = Everything Else

Tasks that can be completed by an assistant or administrative staff. 

Typically, “P” Time requires a real estate license and “E” Time does not. “P” Time can be worth anywhere between $1,000 and $3,000 per hour for a top producer, while “E” Time typically generates $15 to $30 per hour. It’s easy for real estate agents, or anyone in sales for that matter, to drift into “E” Time and get stuck there. Its human nature. It’s important to note that certain activities classified as “E” Time can be productive. For example, activities like education, exercise, and meditation are always beneficial. Larry and Ninja encourage sales associates to spend 25% of their time working in “I” Time. 

Earlier this year, I wrote that AI is a good fit for the real estate industry. Business intelligence empowers both real estate professionals and consumers. And I like that. I’ve also said that if you’re spitting out crappy content generated by ChatGPT, you’re missing out. Artificial Intelligence can be a valuable back office tool to increase productivity. I realized, during the deep dive into PIE Time at the workshop, that Al has the potential to empower agents in maximizing their “P” and "|" Time. Tools like NotebookLM can quickly scan and clarify important documents like contracts, leases, and HOA docs. AI can create real estate reviews and market reports. The list goes on.

The real estate industry is changing. There’s more competition than ever before. You need to differentiate yourself. Combining Ninja Selling with AI to create a high-tech / high-touch business that looks something like this seems like a winning combination to me. 

I’d love to hear your thoughts. Drop me a line.