When Worlds Collide
When I set out to write Max Creek’s biography, it was purely a passion project. A labor of love. It was a way to give back to the band and its community that gave me so much when I was a kid. I wasn’t thinking about my day job—I was thinking about music, legacy, and capturing the magic of a band that built one of the most dedicated communities in the history of live music. I didn’t expect that this journey would resonate in my professional life, but here we are.
As a marketing and technology professional in the real estate industry, I spend a lot of time thinking about design, engagement, and building systems. But the Creek story reminded me that at the heart of all lasting businesses—and bands—is community. Authentic community. It turns out, the real estate industry is also into community building.
In February, I was invited to speak at the LeadingRE conference in Las Vegas. My session, entitled “Building a Community—How to Create a Dedicated Following,” and was surprisingly well received. You could say that it struck a chord (pun intended), and it was so cool to turn a whole new audience onto the band.
I recently joined Rob Nelson, CEO of Ninja Selling, on their podcast to dive deeper into the topic. Ninja Selling has an amazing community, and it was super fun to exchange notes with Rob. As it turns out, a band that’s been playing since the 1970s can teach us a lot about community building.
Here’s the podcast. Check it out and let me know what you think. Thanks!
